Etsy digital download file requirements for 2026

For an illustrative single-design package, upload summer-floral-png.zip. The buyer extracts it to find the artwork and a short README. These filenames are examples, not a download from a customer order. Check the actual files before making any size or format claim.

If the archive exceeds 20 MB, inspect it for duplicate exports, mockups, and working files. Remove anything the buyer should not receive, then test the ZIP again. ZIP compression may not shrink an already-compressed PNG much. Do not reduce quality blindly; if the package changes, update the listing too.

Measure the exported PNG or ZIP, not the folder holding your working files. Each attachment has its own limit. If a ZIP is too large, extract it and look for duplicate exports, private references, and listing mockups that do not belong in the purchase.

A ZIP may barely shrink a PNG because PNG already uses compression. Try a lossless export and measure the result. Reducing dimensions changes the buyer's file; changing DPI metadata alone does not restore pixels or solve most size problems.

The local PNG checker reads size, dimensions, and transparency information. It does not unpack ZIPs, validate PDFs, or establish that a file works with every buyer's software. Test the complete package yourself before attaching it.

Etsy's limits tell you what the listing form accepts. They do not tell you what a useful product should contain. A five-file allowance does not mean every product needs five files, and the 20 MB ceiling is not a quality target.

Listsy uses one ZIP for its launch product. That is a Listsy packaging choice inside Etsy's allowance, not an Etsy requirement. The file facts in the title, description, images, and README should all agree with that one archive.

Etsy currently lists the following direct digital attachment types: BMP, DOC, GIF, JPEG, JPG, MOBI, MOV, MP3, MPEG, PDF, PNG, PSP, RTF, STL, TXT, ZIP, ePUB, and iBook. The list covers very different products, from images and documents to audio, video, and 3D files.

A supported extension does not prove that the file opens, contains the promised content, or works with the buyer's tool. Test the actual attachment. If product files sit inside a ZIP, list the internal filenames and formats in the description and README.

Etsy says buyers see the uploaded filename and that the platform does not provide a way to rename it after upload. The name may contain up to 70 alphanumeric characters, periods, underscores, or hyphens. Choose the name before upload and keep it readable outside Etsy.

A ZIP should have a small, predictable manifest. Remove source material, duplicate exports, mockups, and internal production records. After building the archive, extract it into a clean folder and open the product file. A successful ZIP creation command is not enough evidence.

A PNG can be a supported buyer file while still being unsuitable as raw storefront media. Etsy says transparent PNG is not supported for listing images and that transparent regions can appear black. Use an intentional non-transparent background for the gallery while keeping the buyer PNG transparent inside the ZIP.

Listing images also need to explain what the archive contains. A mockup is not part of the buyer package unless the description explicitly says it is. Show possible use without implying that a physical object is shipped.

Listsy's buyer package contains one 3000 x 3000 px transparent RGBA PNG with 300 DPI metadata and one plain-text README. The ZIP includes only those promised deliverables; working files, prompts, mockups, proofs, and production records stay out.

Before upload, Listsy opens the ZIP and checks its size and contents. It then opens the packaged PNG again to confirm its dimensions, color mode, DPI metadata, and transparency. The seller still decides whether the design suits the use described in the listing.