Start with the question you need to answer
You don't have to read every guide. Find the row that matches what you're working on and start there.
| Where you are now | Start here | What it helps you decide |
|---|---|---|
| I want to understand the business | Are digital downloads passive income? | Repeat delivery, preparation, costs, and ongoing support |
| I want to sell printable pages | How to sell printables on Etsy | Page sizes, exported files, print tests, and buyer instructions |
| I need a product idea | Digital products to sell on Etsy | Buyer task, deliverable, format, rights, and support burden |
| I have an idea but no file yet | How to make a digital product | Production path, testing, package, and presentation |
| I am choosing between PNG and SVG | PNG compared with SVG | Raster versus vector delivery and buyer compatibility |
| I already have a finished file | Digital file requirements | Attachment limits, filenames, ZIP contents, and buyer access |
| I am building the listing | Listing images; titles, tags, and descriptions | Gallery roles, accurate copy, and current field limits |
| AI helped create the product | AI disclosure for digital products | Disclosure, rights review, and accurate presentation |
| I am ready to upload | How to sell a digital download | Fulfillment type, attachment workflow, and final Etsy review |
Make and package the file the buyer will receive
The product is the downloaded file, not the design canvas or mockup. Inspect the exported file, build the buyer package from an allowlist, extract it, and open the result before attaching it to a listing.
Etsy's attachment limits and supported formats are marketplace rules. Listsy's 3000 by 3000 RGBA PNG with transparency and 300 DPI metadata is a narrower product contract. The file guide and browser checker label those two standards separately.
Make every storefront claim agree with the package
Listing images explain the product, while the buyer ZIP contains it. A mockup can show a possible use, but it should not imply that a shirt, frame, mug, or other physical item is included with a digital purchase.
Titles and tags have field limits, but valid syntax is not keyword research. Write clear phrases that describe the actual item, state the digital delivery plainly, and compare every file-format and quantity claim with the package manifest.
Treat the Etsy draft as a draft, not a publishing decision
Listsy checks the ID, draft state, and attachment counts Etsy returns. You still need to review the price, category, disclosure, search words, rights, and first photo.
Open the draft inside Etsy. Check the buyer package, image order, first thumbnail, title, description, tags, category, attributes, price, disclosure, and shop settings before choosing whether to publish.
Practical questions
Sources checked
Policy and marketplace details can change. These are the pages used for this review. Check Etsy directly before making a listing decision.